Introduction
Module 1 - What is Social Media
Module 2 - Marketing 101
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Introduction to Module 2 (2:23)
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What is Marketing? (1:41)
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Creating a Call To Action (CTA) (1:02)
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Finding Client A (2:17)
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Finding your online voice (2:22)
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Why branding matters (2:09)
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Tech Tutorial - Keyword Research (7:26)
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Introduction to SEO (3:17)
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Copywriting basics (1:18)
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Tech Tutorial - Creating Graphics with Canva (2:31)
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Content Scheduler (1:52)
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**Bonus** Creating a Cheat Sheet (5:07)
Module 3 - Getting to grip with Analytics
Module 4 - Setting up a Wordpress blog/ website
Module 5 - Facebook
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Introduction to Module 5 (1:50)
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Introduction to Facebook (3:11)
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**Bonus** Branding on Social Media Video (3:18)
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Tech Tutorial - Facebook Business Page set up (12:37)
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Creating content for Facebook (2:29)
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Organic growth on Facebook (4:08)
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Paid growth on Facebook (2:26)
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Tech Tutorial - Facebook Business Manager set up (3:27)
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Tech Tutorial - Adding the Facebook Pixel to your Website (4:06)
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Tech Tutorial - Facebook Ad Audience Sets (4:55)
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Tech Tutorial - Facebook Analytics (4:26)
Module 6 - Instagram
Module 7 - Twitter
Module 8 - Pinterest
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Introduction to Module 8 (1:43)
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Introduction to Pinterest (1:51)
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Tech Tutorial - How to set up your Pinterest account (5:02)
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How to apply for Rich Pins
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Content for Pinterest (2:08)
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**Bonus** Tech Tutorial - How to Pin a Pin to Pinterest (3:26)
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**Bonus** How to find and Pin other peoples content to your boards (2:46)
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**Bonus** How to change your cover images on your boards (1:48)
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Tech Tutorial - Pinterest Analytics (6:16)
Module 9 - YouTube
Module 10 - Growing your email list
Module 11 - Creating your Social Media Strategy
Module 12 - Getting automated
